What is Guru?

Guru is a world first – a ‘science lifestyle’ magazine – offering you compelling content but without the ‘geek’ factor you get in a regular science publication. It’s authoritative and everything is presented in a light-hearted and fun style. More like a lifestyle magazine really…

Guru lets you explore the things that really matter to you: life, love, media, technology, psychology, food and stuff. It will keep you informed and entertained about what you do with your time, your life and your money.

Guru is brought to you by the Guru Science Communication Co-operative.

The Story Behind Guru

Like many great innovations, Guru was born out of frustration…

One day in early 2011, Dr Stu (Stuart Farrimond) was perusing a local news store and becoming very irritated: he couldn’t find anything he wanted to read.

There was plenty on offer – sport, TV, food, women’s weeklies and business; but Dr Stu was looking for something a little different – something with a bit of science but without the jargon; something stimulating and educational without being patronising; something with opinion that didn’t give brain-ache.

Guru Meeting June 2011... in a pub
Slaving away over a cup of coffee
Getting together with co-founders Sarah and Ben, they tucked into some tasty carrot cake and a pot of coffee. They pondered:

  • Why are the best opinion articles in business periodicals?
  • Why do celebrity magazines get the most attention grabbing headlines?
  • Why do lifestyle magazines seem to have all the fun?

As Ben licked up the last crumbs, they couldn’t think of any good answers.

So they came up with the Guru vision: to create a regular magazine that mixes the entertainment of lifestyle writing, the authoritativeness of a science periodical, and a splash of opinion and art.

And so the ‘Science Lifestyle’ genre was born.

A “Revolution in Publishing”?

The Guru Magazine Launch
The Guru's raise a glass to celebrate the magazine's launch
Fuelled on by a combination of sugar, caffeine and good company – the ideas really started to flow. Guru’s three co-founders decided:

  • Guru should be accessible to all – so they made it free and available in a variety of formats (for Tablets, e-Readers, etc)
  • Guru is to give opportunities for new, emerging and passionate communicators to showcase their work – Guru is completely crowd-sourced by writers, artists and designers from all over the world
  • Content must be of the highest quality and comparable to ‘premium’ magazines – Anyone can apply to contribute to Guru but only the best material will be published

Issue One went live on August 1st and is published bi-monthly (on the first weekday of alternate months). Writers, artists and designers from USA, UK and South Africa contribute. A select few earn the title of ‘Guru’.

Some have even gone so far as to describe it as a ‘publishing revolution’ – but the Guru team would be too modest to boast about that…

The story so far…


When People Come Together Great Things Can Happen

Do You want to Guru?
What makes Guru so exciting is it is written by you and for you… It’s a project that collaborates the best writers, bloggers, photographers and artists on the internet – from all over the world. Gurus are people like you with a passion to communicate the tricky stuff of life.

But there’s more. Guru has now launched the world’s first co-operative for science communicators. Now, all science writers, journalists, designers, artists, scientists, or anyone else who cares about sharing science in a way that is light hearted and (dare we say it) fun can be a member. It’s a true co-operative: an incorporated company that is owned equally by its members.

Now that’s pretty cool.


Guru Science Co-op Logo


Want to Guru?

We want you to read Guru and enjoy it!

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The current issue is ISSUE 19

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