Guru Magazine, an innovative digital publication that makes science understandable and accessible (and cool!) to all, has taken a major step forward with the launch of a new app, which promises to bring the magazine to the attention of an international audience.
The app is one of only a few free-to-subscribe publications currently available in Apple’s Newsstand and the Android Marketplace (‘Google Play’). Offering a user-friendly reading experience, the new app is designed to bring science to ‘Generation Y’ through alternative, light-hearted content. Receiving plaudits for its cool, fresh approach, the new app allows readers to download all ten issues of Guru published to date, and lets them share content quickly and easily on the popular social networking sites Facebook and Twitter, and provide instant feedback to the Guru team to help shape the future direction of the magazine.
“Since launching Guru Magazine last year, we’ve wanted to develop an App, as it’s a great way to instantly engage with our readers,” said Dr Stuart Farrimond, founder of Guru. “It is a vital way for us to achieve our vision of showing the wider public that you don’t need a University education to get involved in science.”
“Having marketed the magazine solely via our website, social media and word of mouth over the past 18 months, the new App will provide us with far greater exposure than ever before, giving more opportunities for new readers to engage with scientific issues for the very first time.” says Farrimond.
The prestigious global foundation, the Wellcome Trust, which supports high-quality science initiatives, awarded the Guru team a grant of £12,000 in August 2012 to recognise the contribution Guru Magazine has made in engaging a non-academic audience with issues of scientific relevance, and to help increase the magazine’s reach and readership by providing the financial support required to make the app a reality.
“Guru offers writers, photographers and designers from around the world the opportunity to contribute to and get involved with the running of the magazine; as such, it’s a unique model.” – Dr Stuart Farrimond, Editor of Guru Magazine
“Spreading the delight of science is an important part of our charitable mission” said Ben Stewart, Grants Manager at Wellcome Trust. “We hope that making the snappy, focused articles offered by Guru available for free through the iPad, the iPhone and other tablets and smartphones will make it even easier for people to access stimulating information about biomedical science and the issues that it raises.”
Guru remains a free bi-monthly publication, fulfilling Dr Farrimond’s vision to make science accessible – and interesting – to all. Alongside the new app, issues are available from the magazine’s website (www.gurumagazine.org) where it can be downloaded in a wide variety of formats.
Farrimond adds: “Guru offers writers, photographers and designers from around the world the opportunity to contribute to and get involved with the running of the magazine; as such, it’s a unique model, and one that has allowed us to grow and evolve since our pilot issue in 2011.
“Our articles tend to take a lighter tone than you might expect from a magazine interested in science – and that’s because science isn’t the only thing that we talk about. Open a copy of Guru and you’ll find articles on technology, the media, food, art, current affairs and how the mind works to name but a few. Basically, we talk about all of the important things in life.”
The first issue published via the new App will be available to download from Monday 1st April. This special issue will include:
“We are thankful to the Wellcome Trust for their generous funding and faith in what we are doing,” says Farrimond. “We are greatly looking forward to taking this exciting next step, and to welcoming new readers to Guru Magazine via the app.”
Notes to Editors
Stuart Farrimond, Director of Guru Magazine, with the new mobile app – launched on March 28th 2013 in Apple Newsstand and Google Play (the Android Marketplace).
About Guru Magazine:
For further information, please contact:
Dr Stuart Farrimond, Editor at Guru Magazine
T: 07769 328 551 E: firstname.lastname@example.org